E-Commerce

The opportunity to profit from e-commerce may seem to have passed you by in this rapidly evolving world of online marketing.  However, e-commerce is still in its infancy.  As dotcom's come and go, one thing is clear, a marketing strategy is as important online as it is in the brick and mortar world.    Merchants who effectively use the entirety of the Internet, apply proven marketing principles, and create a web presence designed for consumers and commerce will be the merchants who succeed with the expansion of global commerce.  Pacific101 has been assisting its merchants in achieving this success and invites you to benefit from our internet marketing techniques.  

BENEFITS

Merchants enjoy a variety of benefits by using a Main Street 101 storefront as the nucleus of their Internet marketing effort. These include:

• Interactive online ordering- Every storefront is open for business 24 hours a day, 365 days a year taking orders with custom shopping carts..  
• SSL Security- Each and every storefront comes with security built in! Shoppers feel comfortable in placing orders online.
• Site Design - In addition to storefront security and a customized shopping environment, Pacific101 will also design your storefront to display the unique attributes of your product and business.   Effective internet marketing is more than displaying products, it's creating trust, imparting knowledge, and providing customer service.
• Increased Exposure- Pacific101 and Main Street 101 is proud to consistently rank in the Top Ten on all key search engines. Merchants enjoy being able to take advantage of repeat shoppers and spill-over traffic from other merchants as well as travel, relocation, and local web traffic.

MARKETING

No one site is sufficient to draw the traffic needed for a successful e-venture.  For this reason, sites need intense marketing both online and offline.  Our marketing team will present you with offline marketing strategies and provide the following online services as part of your storefront package:

• Keyword Search - we begin our online marketing with a keyword search engine that displays the most common phrases used in the last 30 days.  No guess work, only keywords that people use!
• Search Engines - we will properly code each page and hand submit for successful placement in the major search engines:  Yahoo, Google, MSN, AOL, Altavista, and many others.  
• Link Exchanges- Once we have submitted to these important search engines and directories we then refer to our resources and submit your site to similar sites.  We offer link exchanges on our own links page so as not to take visitors from your site!  While the common thought is that the bulk of the traffic comes from search engines, we have found that one strategically placed link often brings in 10 times the traffic of ALL the search engines combined.  
• Classifieds, banner exchanges, and more - Not every site can readily benefit from every marketing tool on the internet.  There are more bird sites than lizard sites for example.  Where possible we list your site and products in classifieds, clubs, message boards and provide you with resources to further enhance your visibility. 

We are not just a design company or hosting company or technology company.  We are a complete web management company that puts the pieces of the internet puzzle together for you!!

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Copyright © 1998 by Pacific101. All rights reserved.
Revised: 23 May 2000 13:22:08 -0700
.Pacific 101 Computer & Internet Service. © 1998 all rights reserved